Road Trippin’ is a travel segment featured on Sinclair, Inc. stations that focuses on local destinations. The Austin location wanted to create a standalone website for their market.

For the design, I incorporated road trip related iconography and graphics to help give it a more playful feel compared to the plain format of the segment displayed on the station websites. The site is built within the WordPress CMS and is tied to the station’s YouTube channel which is the primary source of their content.